A boutique, full-service consumer research agency located in Portland, Oregon.
Spending time in the consumer’s world is always a good reminder of who and what really matter. We help clients find rich insights by experiencing their consumers’ lives firsthand.
- Meet people in their world – an online journal, a meet-up at a local grocery store, or venturing into their home to experience their reality.
- Add dimension to an existing segmentation or set of archetypes by providing depth and color to uncover the nuances of target profiles.
The Challenge
T-Mobile was seeking to understand how families manage technology and devices with their kids. There was a desire to explore the met and unmet needs of families with plans, devices, and IoT.
The Approach
Forty online assignments to gain insight into their current family situation and technology usage
Eight virtual and four in-home visits with families for deeper insights
The Results
Identified differences in how families manage technology and devices with varying ages of children
Identified opportunities to help parents better manage technology and devices with their children
Identified families’ unmet needs with plans, devices, and IoT