A boutique, full-service consumer research agency located in Portland, Oregon.
It’s challenging to stay in touch with brand perception. Often, there’s a disconnect between internal beliefs and how consumers actually view a brand. We help clients gain deep insight into how consumers feel about their brand to improve marketing and brand strategy.
- Utilize various qualitative tools to unearth the nuances and layers of brand perception.
- Deliver a clear point of view on how to evolve brand strategy based on these consumer insights.
The Challenge
PEMCO was evolving their brand positioning and strategy and wanted to first ensure they understood how their brand was perceived. PEMCO also had a number of internal consumer beliefs that needed to be validated or refuted to ensure they truly understand their potential customer.
The Approach
Forty individual online interviews with auto, home, and renter’s insurance consumers across the Pacific NW
Eleven individual online interviews with insurance agents
The Results
Identified consumer and agent perceptions of PEMCO and competitors
Identified criteria for consideration and selection of an insurance provider
Validated / refuted internal PEMCO consumer beliefs