A boutique, full-service consumer research agency located in Portland, Oregon.
The time spent out of the office are often the most insightful. There is no better way to learn about your consumer than spending time in their world. We help clients find rich insights by experiencing their consumers’ lives firsthand.
The Gates Foundation wanted to provide insights into the lives of teachers for small technology companies / start-ups who develop educational software products.
100 online assignments completed by 3-8th grade teachers in Austin, Philadelphia and Chicago.
9, 105-minute focus group workshops in the same markets.
12, 3-hour in-school / home visits.
Created user profiles and videos depicting the life of a teacher.
Identified the primary and unmet needs of EdTech products.
Segmented the world of teachers to help software developers understand and better address the nuances and needs.